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The Truth About B2B Marketing ROI

By Merry Elrick ( International Association of Business Communicators )

Release Date: 2008-05-30
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List Price: $60.00
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Product Description
Transform your marketing department into an accountable and thriving resource. Embrace both the power and limits of ROI, and discover how to quantify the value and impact of brand and other initiatives.

Readers will learn ways to fortify their businesses' bottom line through marketing and how to promote their efforts in quantifiable terms to top executives and shareholders.

Chapters cover:

- Contributing to short-term cash flows.
- Optimizing Return on Marketing Investment (ROMI).
- Building long-term shareholder value.
- Fostering an accountable marketing atmosphere.
- Reorganizing and supporting your marketing department.

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Product Reviews:

Right-on and Direct Marketing ROI Tips ( pharrington11 )
The Truth About B2B Marketing is chock-full of tips for the marketer to measure and communicate with others in the organization about the true value of marketing. The section on communicating with the finance folks had useful ideas about speaking the language the organization understands -- revenue! A quick and easy read, but full of value.